Tuesday, 23 April 2013

HOW TO BUILD YOUR REPUTATION AS A HOME BASED FREELANCE WRITER


Freelance writing can be a highly lucrative business, provided you get it right. In the freelance world, the only factor that you should be concerned about is your reputation. It is your reputation that will decide how successful your home based freelance writing business is. 


With this in mind, here are a few tips that will help you, when it comes to building your reputation as a home based freelance writer.


1. Have A Portfolio To Hand

One of the most important things that you should have in your possession, as a freelance writer, is a portfolio that showcases your skills as a writer. When contacting a potential new client, it is more than likely that they will ask you for a writing sample, or a portfolio. If you cannot provide them with a portfolio, then you run the risk of them questioning your professionalism. It is especially important that you have a portfolio when you are just starting out as a freelance writer because you won’t have a reputation yet.

2. Build a Basic Website
You don’t have to be a web designer in order to create a basic website. Domain names are cheap these days, and there are many affordable web hosting packages out there. If you want to build a reputation as a freelance writer, then it will be highly beneficial for you to have a website to refer clients to. This will also increase your professionalism at the same time.

3. Reach Out to Potential Clients
One of the main problems with freelancers who are just starting out is that they are afraid to reach out to potential new clients. However, unless you are prepared to do this, you are going to find it very difficult to earn money as a freelance writer. One of the best things that you can do is to build a list of potential clients, and contact them one by one. Send them a professional email with a little bit about yourself, as well as your portfolio. The worst thing that can happen is that the companies decline your offer of writing for them.

4. Master the Art of SEO
If you want to be a successful freelance writer, then learning the art of SEO (Search Engine Optimisation) is absolutely vital. Most of the people who will hire you to write will want to order keyword optimised articles, and if you don’t know how to successfully implement keywords into articles, then you are going to struggle to be a freelance writer with a solid reputation.

5. Ask your Clients for Testimonials
If you can get some testimonials from clients that you have worked with, then you are already building yourself a good reputation. You can publish any testimonials that you receive to your website. This will not only demonstrate a high level of professionalism, but it will also give potential new clients the reassurance that the service that you are offering is of a high quality.

These five tips will help you dramatically, when it comes to building a good reputation within the freelance world. Without a good reputation, you will struggle to break into the freelance writing market. However, with a good reputation, you will soon see an army of loyal clients who constantly seek out your services.

Author Bio: Hi, my name is ZOE. I am a British writer who loves to write about earning online, saving money, and many other financial topics, especially PPI.

Monday, 22 April 2013

HOW TO BE SUCCESSFUL BUYING AND SELLING DOMAINS

There are many, many ways to make money online. One of the oldest -- and in some ways the most successful -- strategies is to buy and sell domain names. Domain names are like virtual real estate. Some are premium property on the Internet, and if you snap them up at just the right time and for just the right price, you can turn around and sell them for a hefty profit. Consider how much money you could have made if you had purchased the original Beer.com.

Making money buying and selling domains requires a lot of skill and a whole lot of luck. Here are a few tips for how you be successful buying and selling domain names:
Choose the Right Domain Name

Obviously, the most important key to your success in flipping domain names is to find the right domain to buy. There are a number of ways you can find a hot domain. Stay current on hot trends and register related URLs. Perform keyword research to find what niches are getting the most traffic, and purchase domains that are related to those niches. Follow market trends to learn what products and brands are hot, and purchase site names that are related to them.
Getting the right domain name requires a lot of research and even more luck. Sometimes, you just never know when your domain will become the next big thing. Consider the man named Kerry Edwards who had kerryedwards.com registered long before that political team campaigned for the presidency.
Create Some Content
Just like you need to stage a house, you need to set up a little content on your domain to show off what it can be. You don't have to set up a full-fledged website with pages and pages of content. A simple landing page that serves as a template for the site will suffice.
Make sure that your page looks as professional as a fully developed site. Your links don't have to go anywhere, but your design should look sharp, and your home page content should include a compelling argument for the potential for the domain.
Promote It on Your Network
E-mail marketing is one of the best ways to generate sales because you are marketing to qualified leads. You should work on developing a strong e-mail list that you can use to promote your domain sales and other products. When you are ready to sell a new domain, you can instantly connect with hundreds or thousands of leads who have already expressed an interest in your product, helping you to increase your sales.
List It on Reputable Auction Sites
There are many websites that exist solely to sell other websites. Flippa.com is one of the most well-known, but there are several others. Create a compelling listing for your domain on one of these sites, and use all the tools available to verify the site and to inspire confidence in buyers. Take advantage of listing options, as well, such as having your site featured, as these will help to improve visibility and increase sales.
Buying and selling domains is a great way to make money online, but you have to do your research and develop a strategy to help ensure your odds of success. As with real estate, buying and selling Internet real estate also requires a bit of luck and skill.
About the Author: Bridget Sandorford is a freelance food and culinary writer, where recently she’s been researching Miami culinary arts school
In her spare time, she enjoys biking, painting and working on her first cookbook.




Monday, 8 April 2013

ONLINE MARKETING STRATEGIES SMALL BUSINESSES MUST ADOPT TO BOOST BOTTOM LINE


Small business owners looking to achieve success in their marketing efforts, increase sales and boost their bottom line need to seriously consider utilizing effective online marketing strategies. With technological advancements, the conventional marketing methods are no more being used by businesses. Instead most of them have now turned over to Internet-based marketing techniques to promote their business.

Business owners looking to get well connected with new and existing customers need to utilize effective online marketing strategies.  
Here are a few simple internet marketing ideas to help small business owners boost their bottom line and achieve success.

Recognizing Your Target Market – Key to Creating a Successful Online Marketing Plan
One of the best ways to reach out to a large number of people, who may be interested in your products and services, is by exploring innumerable marketing channels. Prior to exploring various marketing channels, it is vital to recognize channels your target market uses regularly. Whether your target market is utilizing social media sites like Facebook, Twitter or search engines, you will have to find out details about the right platform in order to attract customers to your business.

Offering Appealing, Appropriate Content – Vital to Help Build Your Business Reputation
The key benefit of renewing your website content is that it helps boost your search optimization results. Search engines these days have a preference for fresh, appealing and relevant content. So by keeping your company’s website content and blog posts updated you will be able to easily build your business reputation.

When updating your business website content, it is vital to ensure that the content you offer is unique and useful. Content should be worth reading and interesting to the target audience who later get transformed into your customers. Keep in mind your business goals before offering relevant content so that your website ranks as high as possible on search engines.

Make the Most of Online Business Directories
Small businesses looking to emerge successful must take the advantage of online business directories. Some of the local business directories do not involve any expense and are available for free. The key advantages of getting your business listed on local business directories is that it helps give a major boost to your website visitors which in turn enhances your businesses bottom line. Apart from Yahoo! Local, Super Pages and Yelp, you can even get your business listed in Australian business directory.
Besides these marketing strategies, small businesses need to adopt smart social media marketing and e-mail marketing strategies to emerge successful. Utilize these marketing strategies and see your business grow incredibly. 

Author Bio: Ella Rich is an advertizing expert with specific knowledge in business development, internet marketing and market optimization.  It is important to get business the right exposure and that is why Ella has been exploring a lot about potentials of online business directories like My Business Central.  She believes that business directories have great possibilities for businesses to grow.

Thursday, 28 March 2013

FUN WAYS TO IMPROVE THE IMAGE OF YOUR BUSINESS


Did you know something as simple as screen printing could vastly improve the image of your company? Here are some ideas for creating a better image and for having fun while doing it.  

Give Away Tees:
One way that you can get your name out there the right way is to create a positive stir. They say that any publicity is good publicity because it means that people know who you are. But it is important to keep your business in a positive light. Show up to the next job fair or booth setting prepared.

Give away company memorabilia such as pens and other goods that people actually use.


Kids and adults alike love free t-shirts, especially when they are coupled with an event where they make sense. For example, one restaurant in Fresno, California sponsored the football college red Zone shirts and thus got great publicity. They paid for the shits and therefore got their name on the back. Everyone wore the shirts to games, so every person standing in back of a Red Zone student saw the restaurant name. It was perfect, fun advertising. Give away screen-printed tees anywhere you talk about the company, such as at schools, at college or job fairs, or elsewhere.

Sponsor A Team:
This can go hand in hand with giving away memorabilia and supporting the local economy or sports network. Sponsor a sports team for some great exposure. You can choose a larger team, like the city college or a national one. Or you can pick a small minor league or kiddy group. Children’s tee ball and other teams need, love, and appreciate support.

So see if your kids or some others need a sponsor this year. Pay for the equipment or whatever they need, and make shirts to represent what you stand for-good values and hard work and perseverance. You can even screen print backpacks and bags that they and their parents can wear to school and out and about. This is a clean way to make an image. This also gives you a chance to rename the team for more exposure. For example, when the local Shakeys pizza sponsored the young boy’s basketball team, they named the team “Shakeys.” It was adorable, everyone loved it, and the business got great press that led to more business and a good image.

Make A Team:
Or make a league of your own. You can make a company league as part of the yearly initiative to get fit and healthy in the office. Make wearable goods to spark team spirit and cohesiveness. Invite other companies to play ball, as well as family members and clients. This is a fun way to get your name heard among associates and their friends. Invite others to play and have a blast with good, clean fun.

About the Author: Ashley is a Professional Writer with a passion for technology and business. She has been published on several business websites and enjoys sharing tips and advice for small businesses.

HOW TO PROMOTE YOUR BUSINESS THROUGH THE USE OF CLASSIFIED ADS

Free Classified Ad Websites are a fantastic way for you to promote your business online on a low budget. Promoting your services and products online using these marketing sites is fairly simple and can be achieved in just a few easy steps. Free classified ad sites are particularly good for small business owners who perhaps
cannot afford to launch an expensive marketing campaign in order to advertise and market their company. This being said, it is vital that you select a free classified advertising website that also provides you with handy tools and helpful advice to get you started.

1) Proper wording is imperative

You need to place an ad that will stand out from the crowd on a free classified website. To begin you much choose a phrase that clearly describes your service or product. In order to do this it sometimes helps to consider television adverts; those that are most memorable and recognisable all have a jingle. You need to aim to produce a similar effect using the written word in your free classified ads. You will need to include a link to your website together with your email address to ensure that customers can contact you easily if they have any queries.

2) Where to place your free classified ads

Free classified ad websites can be easily found. An internet browser search will quickly find hundreds of results for you to choose from. Visit the top ten web pages in order to find out what types of ads are being placed. In Nigeria, one of the biggest free classifieds websites is TradeStable, where you can place your ad on a specific category and even region. Do a little research by taking a look at those advertising similar products or services to your own and place your ads. It it advisable that you alter your ads each week to ensure that you place something new and interesting on a regular basis.

3) Key aspects to remember

It is important to be in possession of a tax id and business license before getting started as it is more likely that customers will want to do business with you. Be creative and think up attention grabbing advertisements to draw in your potential customers. Make use of all the free ad sites available as marketing is the only way to inform the public about your products and services.
I can not emphasise enough the advantages of using free classified ad websites. There can be no doubt that they will bring more customers to your website and thus, increase your income and the overall success of your business. These ad websites are also great if you are looking to purchase or sell a particular product or service online. By using these services you will be able to sell used cars online, purchase electronic goods and discover new businesses at the click of a button.

About the Author: M. L. Davis is a freelance writer currently living in Rome, Italy. She is the proud mother of a 4 year-old and an inspiring WAHM (Working At Home Mom), continuing with her passion for writing about various topics online.

Thursday, 14 March 2013

GROWING YOUR SMALL BUSINESS PRESENCE THROUGH SOCIAL MEDIA


Social media are the favorite where they provide us with the easiest way to connect to new friends and carry out conversations with all the connected ones. The popularity of social networking sites is rising speedily. 
The use of social media does not restrict you to just signing in, posting some messages and then signing out. In fact, it is an effective way of making users highly aware of your products or services. It allows people and business to have a personal interaction where even a small business can develop productive customer and client relationships with a right strategy and consistent interaction activity.
   
Generally, large companies attain high benefits through social media where the numbers of followers and responses to status updates determine their position. This is a problem with small businesses where they mostly do not get responses as good as large businesses get. However, by investing time and right efforts in carrying out conversations with clients and building trust, small businesses can grow tremendously. 
Let us see how.

Start with Social Media Sites:
You should make social media pages to announce your product and increase awareness amongst customers. The main thing here is to provide your page with the right information involving description about your business, products or services, website URL and contact information. 
Your style should be effective in terms of communication and presentation. 
It should not differ much on different social media sites since it may create confusion amongst customers with respect to your business identity. 
The effectiveness of your site will increase when you start interacting with customers. You should respond to the queries or acknowledge feedbacks in order to make them realize that you value them. The conversations on the page will make you determine how well things are going for your business. Regular status updates are what keep the interest of the audience intact in your business thing. In fact, they will get immediate responses if the idea or information is appealing.


Blog Your Way:
Blogging is a highly significant element of social media marketing, which readers use on a large scale to find out the information about businesses, products or services. In fact, many social media experts believe that even commenting on high authority sites or blogs can add up to the visibility of your website. Both these things can prove highly beneficial for small businesses where most users do consider blogs before making any buying decision. It is advisable that you maintain an employee blog in your website. This will enable your visitors to understand what you do, and you should provide information about your niche. This will also provide information about the working of your company, past success stories and product- or service-related latest trends and development. This will help improve your trust factor amongst customers.

 

Improve Brand Exposure through Videos:
Video marketing is the most popular way of increasing your brand awareness. Well-prepared videos always appeal the visitors where educating them about your products and services in an effective manner 
is the key. Small businesses, after starting with social media sites and blogging, can give a try to video marketing where they can look at appealing the visitors visually. If your posted video has what it takes, 
it may even push the visitor to opt for your services or buy your product. 

Apart from this, small businesses should also consider social bookmarking, forum posting, guest blogging, and photo sharing once they start seeing improvement in the business or better if they use them right from the start. Thus, the spread of the word of the mouth resulting from sharing content, videos and images on different social marketing platforms will do the trick in improving things for your small business. Of course, it will not be so easy to see improvement at the start as it may take some or a lot of time. The key is to work on each of social media optimization techniques consistently. If you are starting your business right from scratch, it is advisable that you opt for a reliable SMO company. 
Make sure that you research about companies beforehand and then only choose the right one. Thus work towards it and get the most out of social media marketing to serve your business right from the beginning.



Author Bio: Numero Uno Web Solutions is a promising global Internet Marketing firm based in Toronto that caters to small and mid-size business-to-consumer companies. With extensive strategies such as search engine marketing (SEM), search engine optimization  (SEO), 
SMO and web designing. We offer excellent assistance to help our clients increase their website traffic.

Tuesday, 12 March 2013

TIPS ON SUCCESSFUL RELATIONSHIP WITH FREELANCE WRITERS

Great content is key to a successful blog, but creating a constant supply of fresh content can be full-time work. You may not have time to keep up with your content demands while also managing the rest of your blog responsibilities. Hiring a freelance writer can be a great solution to your content needs.

However, your working relationship with a freelance writer can go awry. You may get poor content, deadlines may be passed, and goals may fail to be reached. It's important to take some proactive steps to ensure that you have a successful relationship with your freelance writer to get the great content you need. Here are a few steps you can take:

Pre-screen Carefully: Before you select your freelancer, make sure you do some proper pre-screening. This includes checking out the freelancer's online reputation, looking at published clips, and asking for a sample article. When you find a freelance who has a reputation for delivering quality work and who has outstanding published clips, you can feel assured of the quality of work product you can expect to get.

Convey Expectations: Many time, the reason that a working relationship breaks down is that expectations have not been properly conveyed. 
Make sure you articulate exactly what you need from the writer, covering everything from the word count of posts to the amount of traffic you expect to attract. Discuss writing style, tone, topics, and more. Make sure that everything is clear before you begin.

Provide Keywords: The writer might provide you with some outstanding content, but if it's not written for the keywords you are trying to target, 
it won't bring you the traffic that you want. Do your own keyword research before you hire your freelance writer, and then provide the writer with the list of keywords you are targeting. Make sure that posts are optimized for at least one or two of these keywords, and make sure your posts eventually cover the whole list.

Approve Topics: Even with clear communication and keyword guidance, you and your writer may still have different ideas of what content you will publish. Avoid any surprises (or conflict) by asking the writer to submit a list of topics to you for approval before writing them. You can be sure that you are getting the content you need, and your writer won't feel like he has wasted his time writing posts that aren't going to be published.

Keep the Dialogue Going: In order for your relationship to continue to be successful, you have to continue to communicate well. Check in with each other every couple of weeks or more to discuss upcoming blog topics, any changes in keyword strategy, the results you are seeing with traffic, and whether your other goals are being met. You can tweak your content strategy as needed to make sure you are both working effectively to meet goals. Hiring a freelance writer can help take your blog to the next level, but you have to be clear about your goals in order to make sure the relationship is successful. Use these tips to ensure success working with a freelance writer to get the great content that you need.

Have you hired a freelance writer for your blog? Share your tips for success in the comments!

About the Author: Alexis Bonari writes for collegescholarships.org, an open database of college funding opportunities. Specific topics like grants for school are described in detail to provide multiple resources for students.

Friday, 8 March 2013

GSA SCHEDULE CONTRACT- ESSENTIAL STEPS & GUIDANCE FOR SMALL BUSINESS

Any small or mid-sized business in the US willing to get access to federal projects must procure a GSA contract. If your firm is thinking to divulge into federal contracting or work with the government, it is imperative for your firm to get hold of a GSA Schedule Contract that can make your firm more appealing to the government buyers. Such contracts include terms, pre-fixed pricing along with various other conditions to make the federal buying process more convenient and are also utilized by government firms to buy the goods and services of an individual company.
To add to it, such projects enable the small firm owners to get benefited from billions of dollar spending of the US government, set aside only for the small businesses via the GSA program.

Individual company owners can always present their proposal and acquire such contract anytime. However, experts advise to take ample time to evaluate the present situation of the business before beginning the process. Such evaluations may include:

*Position of the firm in terms of financials, previous performance and managerial structure in order to acquire a GSA Schedule Contract.
*Structure and resources needed to use the contract successfully.
*The plan of action after getting the contract.

To bag such a federal project, it is crucial to strategize and prepare before taking any step. Proper preparation is the only key to get hold of such government contracts. Below mentioned are the essential steps that should be taken by an individual business owner while preparing for GSA contracts.

Determining the Financial Condition: In order for a business owner to qualify for such contracts, the financial stability of the firm is essential. Hence, business owners are highly recommended to take time in assessing the financial condition of the company. An applying business firm must be in business for not less than 2 years and must not have their resources owed or any liens. GSA does not award contracts to firms who have been in business for less than 2 years. Special focus should be given on the financial ratios such as debt-to-equity and asset-to-liability. Before initiating the proposal procedure, an applying firm must display its financial stability and longevity.

Establish Federal Expertise: To procure such projects, federal experience is not mandatory. GSA contracts in the US are designed to enhance the commercial business transactions, hence a firm only needs to show its customary background of commercial sales. Experts advise to establish federal expertise before making the proposal, considering the resources and time included to attain such contracts.
One of the best ways to break into federal market is subcontracting. Able to do business with prime contractors will give huge exposure to the individual firms in the government market and get will let them get acquainted with federal contracting industry.

Analyzing the Type of Business Fit for the GSA Program:  GSA program offers schedules for almost every type of business. Applicants are highly suggested to surf the e-Library of GSA and analyze whether the offered products or services meet the standard set by the government.

Come-up with a Federal Marketing Strategy: Such schedules undoubtedly make the federal buying process much easier; however applicants are advised to look out for various sales options. For this purpose, a proper market research should be done. Applying companies should find out which other business firm has the biggest demand for the products and services in question. Such firms must compete with other companies in respect to the quality of their goods and make sure that the business does not suffer due to geographical locations. Only an effective and a flawless marketing plan can get a candidate obtain such contracts in a hassle-free manner.

With the passage of time, the government market is becoming a hot topic for the small business owners, especially due to the deteriorating condition of the economy. By simplifying the sales process, such projects give a strong competitive edge to the applying companies in the federal market.

Author Bio: Adriana Sopi is a qualified business consultant. Over the years he has given suggestion and advice to numerous business owners regarding a GSA Schedule Contract

Friday, 15 February 2013

TIPS FOR MAKING A SUCCESSFUL ONLINE PROMOTIONAL VIDEO

Online video marketing is a growing business strategy and both large and small companies are jumping on board the trend. A good number of companies have already found huge success through this solution and if you want to be part of that number, you need to learn how to come up with a good promotional video yourself.

Know Your Market: There are many factors to consider when creating an online promotional video, but the primary factor you should keep in mind is your target audience. The first step to making a successful online video ad, therefore, is to know who your audience is and what they want or need. After that, determine how you're going to meet their needs through the video you are making. The key here is to be as specific as possible and to include one core message that would motivate your audience.

Create a Story:  Your next step is to create a story, and not just any story, but one that would agree with the worldview of your target audience. You don't necessarily have to create a new story, but one that agrees with what your target audience already has in mind. Consumers usually make purchasing decisions not because they actually need a product, but because they believe that product will improve their quality of life. In short, your target audience already has a pre conceived idea regarding your product, and all you need to do is come up with a story that will make your audience feel better about themselves and remind them how right they were in the first place.

Implement a Style:  Once you've come up with a great story, your next move is to choose your own style of creating the video. Since it's going to be some sort of a short film, it should have a particular genre or category to belong to. Will it be serious or lighthearted? Will it feature an interview or Q&As perhaps? What kind of music are you going to use? Will you use a lot of animation? These questions are important because they will help determine how much you're going to spend on the video.

Hire a Pro:  Finding someone who can get the job done for you is essential, especially if you need to focus on other important aspects of your business. You can create your own promotional video yourself, but if you feel you lack the skills to come up with a very great video, it's only right to hire a pro. You will especially need to hire a pro if the video you're creating is of great importance and will be going not only on YouTube, but also on your website and on TV. Finally, once your video is done, make sure you start broadcasting it and let it spread worldwide. Don't worry about your video going viral or not, because as long as it's professionally made and contains a good story, it will definitely spread like wildfire before you know it. 

About the Author: DAVE CARTER is an independent consultant for small businesses. His expertise in consumer electronics is backed up by 12 years of experience in the telecommunications industry. He believes that in this age of computers and the internet, online video marketing is one of the most effective business strategies any company can tap into.

Wednesday, 30 January 2013

HOW INTERNET MARKETING IS DEPENDENT ON GREAT WEB DESIGN SERVICES

Is internet marketing dependent on great web design services or not? How does my online marketing campaign benefit from professional web design services?
Get answers to all this questions and many more in this page. The web designing services you go for can have a big impact on your internet marketing efforts results. There are many websites on the internet whose design contributes to their dismal performance in any online marketing campaigns. Who loves sites that are slow, hard to use or cluttered? This therefore means you have to ensure you get the right design services. It is unfortunate to note that many people are not aware of the dependencies of a great web design and online marketing. Let us examine how marketing on the internet is depended on a great web design.

Lower Bounce Rates: Going for great website designing will ensure you have lower bounce rates. A website with high bounce rates will rank poorly on search engines, especially since Google Panda algorithm updates were released. Therefore, to help retain your visitors, you need to ensure you have an exceptional website design done by professionals who understand your business needs. They will ensure your website is not clutters, does not have poor graphical design, is easy to use and retrieve information. All this will ensure lower bounce rates.

Higher Conversion Rates: In any online marketing efforts, conversion rates matters a lot. One way to ensure you have higher conversion rates is through the kind of web design you engage. A great website helps in conversions because it can put more emphasis on strong points and create good opt-in pages. Imagine the experience that a customer who really wanted to purchase from you but finds your site hard to navigate or retrieve information? You might have high website traffic but poor conversion and this means you will make less profit from your investments (poor ROI). This alone should confirm to you that actually a great website helps in conversions.

Website Credibility: It is not just website traffic that matters but also your credibility. The kind of website design services you go for will either make or break your credibility. It is not easy to sell online unless you have the right credibility.
How are people going to trust you if your website does not give you the credibility you need? Your website must be very responsive to various browsers such as Chrome, Firefox, IE or Safari as well as on high-end devices such as smartphones and tablets. It should load fast without any bugs. All this can only achieved by getting the right web and graphical design services.

Branding and Social Media Integration: A great website designing service can ensure you appropriately brand and integrate social media networks to your website. They have the right knowledge in choosing the correct topography and colors to reflect your brand and ensure consistency in your logos, menu bar, footer, social profiles, etc. In addition, online marketing is now very much depended on social media and a good company should help customize pages and integrate social media networks buttons such as Facebook, Twitter, Pinterest, among many others.
All these efforts are very important in internet and online marketing. 

Author Bio: Abdul Majeed is an SEO expert and have been helping online websites for higher brand visibility using ethical SEO practices. He will be glad to help websites to boost their marketing campaigns through hiring professional website design services like webmax.co or other top firms who develop websites with great and latest techniques.

Tuesday, 29 January 2013

REASONS WHY YOU NEED TO GET READY FOR INBOUND MARKETING FOR 2013

Inbound marketing will definitely get bigger this 2013. With people becoming more and more engaged in social media, customers are naturally drawn to what is being offered in the World Wide Web. Inbound marketing is a form of online marketing that capitalizes on social media presence to gain customers. It is not intrusive compared to outbound marketing which uses commercials, ads, sales calls, and other means to grab consumer attention. The basic premise of inbound marketing is that brands are “found” by customers. They are pulled by these brands through its web content and effective customer service online. The end goal of inbound marketing is to pull the customer toward you and not chase them the way outbound marketers do.
Here are some reasons why inbound marketing is the way to go this year.

Social Media Influence Will Get Bigger. Social media is the main avenue for inbound marketing. Brands use Facebook, Twitter, Pinterest, and other similar sites to promote their products. More and more people are becoming dependent on social media from the simplest information to the latest news around the globe and this year is no exception.
You need to exert more effort in promoting your brand via social media. Make sure that you do it professionally. Your online presence should be consistent to your brand image.
Meaning if you cater to a young crowd your website and Facebook/Twitter page should convey youth and energy. Your tweets should capture that youthful market as well.

Fast-Paced Life Dictates Customer Attention. We live in what is so-called the “instant” generation. Transactions and payments can be easily done online.
Food is often purchased to-go or via drive-thru. The fast-paced life of your customers gives them little or no time to look at advertisements or commercials. That’s why it is essential that you are found at strategic places where they spend most of their time. That place is none other than the web. A lot of people spend more time in their Facebook or Twitter accounts than interacting face-to-face with other people.
This should dictate the way you do your marketing online. Since consumers are glued to social media, so should you. Inbound marketing will allow you to zero in on social media promotions, customer interactions, and branding efforts.

Web Living Is Getting More Prevalent. A lot of jobs are being done online now. Services are being outsourced and before you know it office spaces will eventually be outdated. From information to errands to all sorts of purchases, all these things can now be found and done in the web. Web living is currently driving how marketing is effectively done. Inbound marketing thrives because of this new lifestyle. Customers are basically connected to everyone around the globe through the web.
It is also where they accomplish a lot of things. By establishing a strong social media presence, you can promote your brand even more. Promos are more effectively done via social media marketing. Simply ask your customers to like, share, or retweet your promo and instantly your marketing efforts can become viral. The great thing about inbound marketing is that it costs you less than outbound marketing.
It also requires less manpower to pull off a certain promotion. With the fast-paced life of your customers, getting their attention has become increasingly more difficult.
Not to mention that today’s consumers do not want to be disturbed by annoying phone calls or loud advertisements. They need to chance upon your brands on their social networking sites to capture their attention. You need to create intriguing and compelling content that can capture your customers’ attention in a few browsing seconds. Your copy should be punchy and your graphics should be worth the second look. Offer freebies, provide helpful content, interact with your customers online, and tailor fit your information to the needs of your target market.
All these things combined will help you have a robust inbound marketing this 2013.

Author Bio: +Tony Evans is a freelance web designer, an alumna of
Project Management at Upskilled Australia and a mother of a beautiful daughter, Athena. She has a passion in Aerobics and cooking healthy recipes.

Friday, 11 January 2013

TIPS TO MANAGE YOUR PERSONAL FINANCES

Every individual has to manage his personal finances. Everyone face personal finances in their lives it is a subject that is not told in schools and colleges. Managing your personal finances is a tough task when today’s economy and expenses are concerned. Most people find different ways to manage their personal finances effectively. Are you one of them? If you aren't  then this article will enable you to manage personal finances effectively.

Different ways to manage your personal finances viz:
Start Saving: You have to make a habit of saving money from your salary monthly. Don’t spend unnecessarily. If you are busy with your work and are not able to manage your savings, you can always take advantage banks that automatically take a portion out of your pay cheque and transfer it into a savings account.

Track Record: There is a possibility that you may spend less if you maintain a track record of your earnings and spending in a month. Most people are unaware of the amount they spend on housing, clothing, or entertainment.
                             
Repay Debts: Most people are credit card users. The major disadvantage of using a credit card is the credit limit. If you make use of it, then you have to repay it on time. Otherwise it may lead to debts and decreases your credit score. Hence you have make payments on time.

Consolidate Debts: Most of the people may fall into bad debts if they don’t manage their finances effectively. You can overcome the problem of debts by opting for short term loans.

Live within Budget: It is important to have a budget plan. It is even more important to live within budget. A proper budget plan manages personal finances effectively. The primary thing you have to do is make sure that your expenses do not exceed your income. You should maintain balance between them.

Limit the Use of Credit Card: If you use a credit card then there is a possibility that you may spend more than actually required. You may come out of a shopping mall with extra bags. It may also lead to debts. Hence, to eliminate the risk of debts you have to limit the use of credit card.

Follow Rules: If you want to take a credit card, then do not sign on the printed paper until you read the rules, terms and conditions thoroughly. Checkout the interest rates offered and others. Follow the rules. 

Have Good Credit History: It is most important to have good credit history. Otherwise you may find trouble in getting loan, house, or job. You have good credit score by making payments on time. For this reason also you can opt for payday loan. The reason being the payday loan helps you to improve credit score by deducting the loan amount by next payday.

Author Bio: Hi I'm Michelle; a tech writer from Manchester, UK, My passion is writing articles on numerous topics, for example Technology, finance, health, PPI Claims and some other topics.

Thursday, 10 January 2013

HOW PRO SEO SERVICES HELPS IN BRAND VISIBILITY

In the modern society, the internet has become the major source of products and information to consumers. Most of the decisions they make are based on the search engine results. For any business venture to be successful, it has to reach its potential customers and provide them with the services that they are looking for. Product branding is a very important concept when determining the success of the business since it determines how the customers perceive the product. The brand can be influenced by so many factors including the reputation of the company, pricing, customer care services, marketing strategies, demand and supply among many others.

The brand tells the consumers about the nature of your services and helps them differentiate between your products from your competitors. Being consistent in what you are offering is the key to creating a strong brand. You need to promote your brand so that consumers can know of its existence and therefore the marketing techniques should be chosen wisely.

In internet marketing, the kind of information you use, including the keywords will determine whether you will reach your targeted audience. This is where SEO services come into play and you have to find a reputable company for these services if you want the marketing to be successful. SEO stands for search engine optimization which is the process applied to ensure that a website appears on the search engine.

These days most customers don’t have faith on advertisements, and thus you have to make use of other approaches too so as to convince them fully. Whether your business is big or small, consumers will have confidence in your services if they can easily locate it online.

An SEO company will study the features of your website and look for ways to optimize it. There are two approaches used in webpage optimization which include on page and off page optimization. Other than this the company also focuses on the main keywords that the consumers are most likely looking for. Adding these keywords and other related keywords to your content will enable your webpage to appear on search engine results. SEO can be considered as one of the concepts that contribute to branding business online. With higher ranking in search engines and more traffic to your site, you will increase your day to day revenue. If brand promotion is well done, it will help you acquire a larger market share and you will be able to stay ahead of your competitors.

Having your site appearing on top of the search engine results creates demand for your good or services. A successful brand usually creates demand by attracting more consumers. A firm may be having excellent products and services but as long as there is no demand for the product, the sales will never go up. Thus SEO services play an important role in brand promotion on the internet.

Therefore if you want to maintain a good sales record throughout the year, consider hiring an SEO expert. With just a few changes to your website, you will be surprised by how well your product wills start selling. It’s a worthwhile investment that will ensure your business succeeds in a highly competitive market. You could click here to know complete guidelines on brand promotion through Internet marketing and search engine optimization techniques by Primeseosolutions.com or visit top seo companies enquiring about promotional practices.

Author Bio: Abdul Majeed is an SEO expert and have been helping online websites for higher brand visibility using ethical SEO practices.

Wednesday, 9 January 2013

TIPS FOR INTERNET MARKETING

Internet marketing is no longer the preserve of dotcom yuppie types; more businesses are realizing the importance of having an online presence. This has been egged on thanks to the proliferation of devices that have given millions of people ready access to the internet - people that you can turn into loyal customers if you use the right internet marketing tips. In this write-up, we'll be giving you a couple of simple tips that you can use to boost your online profile and bring in the big bucks, as well as beat the competition in this relatively new and exciting field.

Determine Your Target Audience:
Internet marketing basically means using online principles to boost the visibility of your brand. Before you even begin to apply these principles, the first tip and rule of thumb would be to determine your target audience. This should be the foundation of your marketing efforts, and will set the pace in terms of the budget and duration of your marketing efforts. Are you looking to attract a younger or mature audience? What age brackets are you targeting? Do you know individuals that you can interview briefly that fit this demographic? This might take a bit of time, but the homework that you do here will give you a clear idea of the direction your internet marketing should take.

Set Goals:
Next, you need to set goals. What do you expect to achieve at the end of this exercise? Are you looking to increase market penetration and brand recognition? Are you looking to stimulate growth by selling more quantities of your product or services? These goals shouldn't be set in stone; they should be tweaked from time to time, depending on the prevailing market conditions and what your competitors are trying out. The results of these goals should be measurable, and one of the ways you can ensure that this is possible online is by using analytic tools such as Google Analytics or Crazy Egg.

Set Your Budget:
Next up, we have the budget setting step. You need to determine how much you want to spend in your marketing efforts. Now, don't get tempted to go shell out large amounts of money to an internet marketing firm; it's possible to create a sound marketing strategy on your own, even with a small budget. This is because some of the online tools that you'll use for your marketing are provided free of charge or at little cost. Platforms like Blogger and Wordpress can be used to create company blogs that will enable you post quality, marketing-oriented posts that will keep your target demographic coming back for information on the kind of products and services you offer. At the same time, don't exclusively use these free services; if you want a domain name that’s catchy, and something that embodies what your company is all about, be prepared to shell out some money for a good and memorable domain name, as well as a secure website hosting service.

Have a Social Media Presence:
Having a social media presence is part and parcel of internet marketing; this is because the people you're looking to attract most likely have one or two active social media accounts. Create a company page that is appealing and seeks to have people like it. Encourage interaction by posting thought-provoking and tongue-in-cheek posts that will leave a mark on the minds of your target market. Put in the hard work that's needed to create and maintain these social media pages. 
Also think about hiring an expert who has past success in converting the social media audience into customers.

Search Engine Optimization:
Search engine optimization, also known as SEO is a means of enabling your website or blog rank higher in the Google search rankings. Most people hardly ever go past the second page in Google's search results, so make sure you understand how SEO works. The main premise of SEO has to do with what we call 'keywords' which are words that are used by the average Joe to look for information on Google. These keywords are usually strung up together and form search terms. You can use the Google keyword tool to look for search terms that are used often by individuals searching for information regarding your product. Weave these terms into your content on your sites and blogs to ensure visibility on Google.

Links:
Linking is an important part of your internet marketing efforts, as it gives your site credibility. This basically means having highlighted or underlined text on your site that leads to other pages within your site. You can also submit your links to reputable sites, which will help you effectively piggyback on the success of these sites when visitors get directed to your site upon clicking these links. The rule of thumb here is to use honest or white hat techniques that won't have your content marketing strategies nullified by Google. Spamming other sites by posting links to your website might have your site blacklisted by Google, making it almost impossible for your target demographic to reach you.

Conclusion:
Internet marketing relies on many strategies, and is something that you'll have to work hard at it if you want to succeed. The most important bit here is to make sure that you engage your target market consistently, and create an environment of trust while slowly building your online reputation. We hope that these basic tips will help give you an idea on where to start in your internet marketing efforts.


Author Bio: Jamie Cody is a writer for centernetworks.com and often writes about technology, business and various products and services like West host.