Tuesday, 12 March 2013


Great content is key to a successful blog, but creating a constant supply of fresh content can be full-time work. You may not have time to keep up with your content demands while also managing the rest of your blog responsibilities. Hiring a freelance writer can be a great solution to your content needs.

However, your working relationship with a freelance writer can go awry. You may get poor content, deadlines may be passed, and goals may fail to be reached. It's important to take some proactive steps to ensure that you have a successful relationship with your freelance writer to get the great content you need. Here are a few steps you can take:

Pre-screen Carefully: Before you select your freelancer, make sure you do some proper pre-screening. This includes checking out the freelancer's online reputation, looking at published clips, and asking for a sample article. When you find a freelance who has a reputation for delivering quality work and who has outstanding published clips, you can feel assured of the quality of work product you can expect to get.

Convey Expectations: Many time, the reason that a working relationship breaks down is that expectations have not been properly conveyed. 
Make sure you articulate exactly what you need from the writer, covering everything from the word count of posts to the amount of traffic you expect to attract. Discuss writing style, tone, topics, and more. Make sure that everything is clear before you begin.

Provide Keywords: The writer might provide you with some outstanding content, but if it's not written for the keywords you are trying to target, 
it won't bring you the traffic that you want. Do your own keyword research before you hire your freelance writer, and then provide the writer with the list of keywords you are targeting. Make sure that posts are optimized for at least one or two of these keywords, and make sure your posts eventually cover the whole list.

Approve Topics: Even with clear communication and keyword guidance, you and your writer may still have different ideas of what content you will publish. Avoid any surprises (or conflict) by asking the writer to submit a list of topics to you for approval before writing them. You can be sure that you are getting the content you need, and your writer won't feel like he has wasted his time writing posts that aren't going to be published.

Keep the Dialogue Going: In order for your relationship to continue to be successful, you have to continue to communicate well. Check in with each other every couple of weeks or more to discuss upcoming blog topics, any changes in keyword strategy, the results you are seeing with traffic, and whether your other goals are being met. You can tweak your content strategy as needed to make sure you are both working effectively to meet goals. Hiring a freelance writer can help take your blog to the next level, but you have to be clear about your goals in order to make sure the relationship is successful. Use these tips to ensure success working with a freelance writer to get the great content that you need.

Have you hired a freelance writer for your blog? Share your tips for success in the comments!

About the Author: Alexis Bonari writes for collegescholarships.org, an open database of college funding opportunities. Specific topics like grants for school are described in detail to provide multiple resources for students.

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