Thursday, 15 October 2015

Keeping Your Customers Engaged With Your Online Business

People use videos as a means to communicate with their prospective as well as current clients on their websites, to enhance their collaboration and engagement to promote their new products or business. Videos can be used in various ways to engage and interact with the clients. From the following options mentioned in this guest post, let us introduce better solutions for you so that you can get an idea about where to spend your time in order to explore the appropriate video options for your business.
Apple’s Face Time:
Apple has taken a step to make video calls if you are interested in making video calls on MAC, iPhone and even iPad2. It provides a face to face customer support. Either it is for the employee or customer communication, voice or video conferences as well as virtual meetings are the things that are done by companies for a mutual alliance.
Behind The Scenes:
Use videos to show behind the scenes of a product launch or whatever is going on in your company. Businesses usually show to their clients what goes around in their companies, which they are normally not able to see on their own. For instance, a video on how a product was launched and what went into the minds of the people working on its inception would be interesting to watch.
Case Studies:
Make short videos on your case studies as people are more attracted to see shorter ones than the longer ones. Shorter videos are much more effective, but make sure that it says a lot within a short span of time.
Diary Style Videos:
A short but insightful approach would be to make a video featuring people or a group of people talking to the camera, sharing their experiences they had with your product or the tips and tricks that would work for your product or even answering a common question which the clients might have.
You may use an e-mail to send your video clip, as people are more inclined to look through a video clip sent to them. But there are certain web based programs, such as Yahoo and Google that do not let the video clip to be embedded.
Face Book:
It is certainly one of the best places to share your company’s video. But what appears on a user’s News Feed is dependent on each person’s customized optimization factor, known as Edge Rank. However, a video usually ranks higher and has a far greater chance of getting its way to someone’s News Feed. Nearly millions of people watch videos on Facebook on a regular basis, hence a video on this platform can help to engage the customers in a much better way.
Get Seen:
Steve Garfield’s book by the name of Get Seen: Online Video Secrets to Building Your Business Online is one of the best resources that cover a vast number of video marketing related topics. The topics range from the choice of camera to be used and the sound and lighting, creating videos without a proper camera, shooting, recording and uploading as well as going live to making blogging videos, popularly known as v-logs.
Have A Good Time:
You may also record a video that shows a creative performance done by your own employees in order to reflect the culture of your company and enhance the business without the viewers knowing that they are being advertised to. In order to do so, you have to get your company’s consent as it might turn out that your boss is not such a jolly good fellow on the outset as he is as a theorist.
Social media experts are interviewed every week by the founder of Social Media Examiner in order to introduce a person of interest or even a topic to the visitors of a website or blog. People love to watch video clips, which gives a boost to the SEO factor of the website. Such a website that has a video on it has more chances of coming up on the top of the search results on Google as compared to the one that has no video on it.
It is the place where people do a screencast to show or make a point to others in different locations. It records whatever you are seeing on the screen of your computer for 5 minutes, which can be shared through email, IM, your blog, web or even Twitter. It is available for free, but with a limited number of options. For many advanced options, its pro version can be bought for a few bucks.
Interview The Main Influencers:
You may also make videos while interviewing people who are on top of the line in your field as connecting with a respected person through a video interview in your line of work will engage more customers to your brand. In case, a key influencer is not available, an online video can be embedded in your blog in order to supplement a point. It would help you to come up in the SEO ranks when you associate your brand with a key influencer and will also establish your brand name.
Linked In:
The pages here also let the company pages to add a video for each product to their company profile. It is an incredible as well as a dynamic option for companies to show a short clip on their pages and can even give a nice competitive edge over the others.
News And Commentary
Videos are also used on the company blogs as well as social networking sites to give a commentary on the news that are relevant to the company in order to reflect how responsive and aware is a company about the related industry.
Product Tours
If you want to keep your customers aware of the products and services of your company, then you make a product tour video. These tours can turn out to be really effective tools in showing the advantages of your product to your customers and do not even cost a lot.
Author Bio:
Susan Benson is the author of this post. Apart from being a marketing consultant, she also posts her valuable advice on various websites, where she is asked- Where do I get my assignment written from? She combines her expertise on marketing strategies with brand designing and guides all the marketers who need her assistance.

Thursday, 8 October 2015

The Secret Process to Increasing Facebook Page Traffic

Are you planning to engage in social media marketing? Then, the first thing that you should do is to create a Facebook page that you can use for advertising and marketing your business. However, it’s not that easy to drive traffic to your page because you need to consider employing several things that will help you increase the Facebook page traffic. Social media marketing can help in building your brand, and it plays significant role in maintaining the customer life cycle.
Among the social media networks, Facebook is the one that is commonly used in any marketing strategy. However, prior to starting your social media marketing, it’s necessary to know how Facebook will help your business.  It’s not enough just to reach out to your potential customers, but you should also learn how to manage Facebook page.
If you’ll engage in Facebook marketing, you should remember that it’s not merely all about publishing shareable content in order to be recognized. To gain profit from your social marketing, you should practice further marketing tips so that you wouldn’t waste your money or time. Through the help of a Facebook page, you can easily connect with your target audience. Here are some of the strategies that can help you drive huge traffic to your page:
Rule of Thirds
Obviously, Facebook fans would expect things in which they can benefit from. Posting promotional content doesn’t guarantee that you can convince your target audience.  But following and employing this rule can help in maintaining a balance in promoting your business at the same time building good relationships with the target audience.
  • Promotional – In publishing content it shouldn’t be plain sales talk. Instead, it should be talking about any upcoming event that you’re hosting. The content should be something that talks about the services, products and updates of the general business.
  • Engaging – In building strong relationship, it’s important to post engaging content. This would show that you’re giving importance to your fans and making them feel that you care about them.
  • Amplify – Strengthening the content from some other websites and relevant blogs would show that you’re updated about the trends in the industry. Likewise, your audience will also discover useful information and resources. Source:
Include pictures
Another way to increase the Facebook page traffic and manage Facebook page effectively is to integrate picture on your post. Research revealed that almost 75% of content is using photos, it’s because photos have the capability of interacting with the Facebook users. The photos clearly convey the message to the target customers. Choose photos that reflect spontaneity and can connect with the target audiences.
Worthy posts
To ensure success in Facebook marketing, it’s necessary to post content that will inspire the readers or visitors. As much as possible, the content should be worth their time and would enrich their lives. Adding quotations on your post is another way to increase the traffic on your Facebook page. If your post is worth reading, most likely it will obtain more likes and shares.
Be creative
Customers like Facebook pages that are creative. Thus, you should ensure choosing innovative and fun ways of engaging with potential customers on Facebook. Allowing your Facebook fans to participate and join in a contest will definitely increase the traffic on the Facebook page.
In Facebook marketing, keeping constant drive of traffic to your page is a must. But, there are times when the traffic is decreasing due to some reasons, and it may affect the business. With this it’s important for marketers and businesses to increase the organic reach of their Facebook page. Other marketing tips that you can consider is using applications that will help in spreading your brand awareness. You can choose Poll application that can be used in creating funny and interesting questions that can be answered by the fans.
Reach out to people who are interested in your brand, add them on your network and ask them to invite also their friends. From those invites, you can expect that big percentage can be converted to fans. Big percentage of B2B enterprises acquires their customers through Facebook. In the same manner, B2B companies also acquire customers through Facebook.

Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.

Friday, 2 October 2015

Four Ways to Boost Your Home WIFI

Running the home-based WIFI internet technology is something that has become an extremely common trend. People even in the third world countries are now focusing on shifting their wire based internet to completely wireless WIFI. This is the way internet technology has evolved and now it is beginning to get cost effective as well as easy to manage.
The problem with having a home based WIFI, however, can become a bit of nuisance. Some of the basic problems that users face is the easy internet theft. Since the technology has a wide spread reach, people outside your home can also access and use your internet services, this can have a serious impact on the speed of your internet. To counter this, now we have password based WIFI setups for people who are victims of internet theft.Similarly, nearby jammers can also put off the speed of WIFI if it is nearby the device.Therefore, people who have these home-based WIFI often are struggling to manage the speed. Today’s blog is going to talk about four reasons that can help you manage your WIFI and boost the speed.
Use the Latest Router Model
Sometimes, using an old router model can have an impact on the speed of your WIFI. So, if you have been using your router for many years and it is impacting the speed of your WIFI, then it is time to change the model and upgrade it to a new one. Using an old router can also put a lot of security threats to your internet usage like an old firewall which will not detect the modern security settings and keep away the malicious acts. If you really want to use a cheaper way, then you can start off by downloading a new driver on the old model, this might do the trick if you are lucky.
Find an Open Spot for Your Router
Since your router signals have to go to different places within your house, a confined and cagy WIFI spot will mean there is not enough room for signals to spread across. This will create an instability with your network and in some places, you might get really good signals while at other spots you might not. Always keep your router in an elevated position with open space around it, enough for its signals to reach everywhere.
Improvise with the Security
As mentioned earlier, your WIFI security is a must in order to ensure there is no internet theft outside your home. Thwart your WIFI with the latest security or password which has a unique code to ensure that no one can even hack it.
Use Fewer Devices
Sometimes, connecting too many devices with your single speed WIFI connection can also put a lot of instability in your WIFI internet speed. So always keep limited devices connected to your WIFI. Use device management to disable devices which are not being used and just have their internet connections on. This will help you keep your internet usage in check and managed on devices which are being used and not siting dormant eating up the cache.
Author Bio
Melody Wilson is the author of this blog post. Melody works as a manager in a technology firm which is very popular in the USA region. She likes to spend her time using different techniques to improvise with technology and also posts her observations or results on various blogging sites, including Readers of her blog highly appreciate her work and look forward to it.