Thursday, 8 October 2015

The Secret Process to Increasing Facebook Page Traffic

Are you planning to engage in social media marketing? Then, the first thing that you should do is to create a Facebook page that you can use for advertising and marketing your business. However, it’s not that easy to drive traffic to your page because you need to consider employing several things that will help you increase the Facebook page traffic. Social media marketing can help in building your brand, and it plays significant role in maintaining the customer life cycle.
Among the social media networks, Facebook is the one that is commonly used in any marketing strategy. However, prior to starting your social media marketing, it’s necessary to know how Facebook will help your business.  It’s not enough just to reach out to your potential customers, but you should also learn how to manage Facebook page.
If you’ll engage in Facebook marketing, you should remember that it’s not merely all about publishing shareable content in order to be recognized. To gain profit from your social marketing, you should practice further marketing tips so that you wouldn’t waste your money or time. Through the help of a Facebook page, you can easily connect with your target audience. Here are some of the strategies that can help you drive huge traffic to your page:
Rule of Thirds
Obviously, Facebook fans would expect things in which they can benefit from. Posting promotional content doesn’t guarantee that you can convince your target audience.  But following and employing this rule can help in maintaining a balance in promoting your business at the same time building good relationships with the target audience.
  • Promotional – In publishing content it shouldn’t be plain sales talk. Instead, it should be talking about any upcoming event that you’re hosting. The content should be something that talks about the services, products and updates of the general business.
  • Engaging – In building strong relationship, it’s important to post engaging content. This would show that you’re giving importance to your fans and making them feel that you care about them.
  • Amplify – Strengthening the content from some other websites and relevant blogs would show that you’re updated about the trends in the industry. Likewise, your audience will also discover useful information and resources. Source:
Include pictures
Another way to increase the Facebook page traffic and manage Facebook page effectively is to integrate picture on your post. Research revealed that almost 75% of content is using photos, it’s because photos have the capability of interacting with the Facebook users. The photos clearly convey the message to the target customers. Choose photos that reflect spontaneity and can connect with the target audiences.
Worthy posts
To ensure success in Facebook marketing, it’s necessary to post content that will inspire the readers or visitors. As much as possible, the content should be worth their time and would enrich their lives. Adding quotations on your post is another way to increase the traffic on your Facebook page. If your post is worth reading, most likely it will obtain more likes and shares.
Be creative
Customers like Facebook pages that are creative. Thus, you should ensure choosing innovative and fun ways of engaging with potential customers on Facebook. Allowing your Facebook fans to participate and join in a contest will definitely increase the traffic on the Facebook page.
In Facebook marketing, keeping constant drive of traffic to your page is a must. But, there are times when the traffic is decreasing due to some reasons, and it may affect the business. With this it’s important for marketers and businesses to increase the organic reach of their Facebook page. Other marketing tips that you can consider is using applications that will help in spreading your brand awareness. You can choose Poll application that can be used in creating funny and interesting questions that can be answered by the fans.
Reach out to people who are interested in your brand, add them on your network and ask them to invite also their friends. From those invites, you can expect that big percentage can be converted to fans. Big percentage of B2B enterprises acquires their customers through Facebook. In the same manner, B2B companies also acquire customers through Facebook.

Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.

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