Thursday, 29 November 2012

Is Your Florida Business Website, Cellphone Friendly?

In 2012 the need for Florida businesses to have a cellphone friendly website is paramount. If you find this hard to believe then take a look at these figures.
In the US alone in 2012 smart phone usage is set to top 55%. In fact,  by the end of the year a staggering 97.3 million American citizens will be  mainly accessing the internet via their smart phones. By 2015 this figure is set to hit 165 million. 
The reality is that these figures are pretty hard to ignore and any business who isn't marketing their company with smart phones in mind, is certainly missing out on a trick. For this reason a Florida internet marketing company who specialise in web design will be able to help.

In essence, even small businesses who are looking to compete online should be looking to make their websites cell phone friendly. It may be great having an 'all singing, all dancing' website with all the bells and whistles for a PC, but it just might not work when downloaded onto a cell phone and this is something that any Marketing Florida company can advise you of.

So what are some of the criteria that you should be looking our for when converting your website to cell phone use?

  • Is it easily read?
  • Can it be easily navigated?
  • Is it user friendly with regard to option selections?

If the answer to any of the above questions is no, then you should consult with a skilled web designer. Florida has a plethora of such companies to choose from.

So what should you do in order to make the transition to cell phone friendly website?

One of the most important things is to keep it short and succinct. Walls of text and cell phones really don't go together. Therefore, tell people what you have to tell them and keep it very much 'to the point'. In addition a selection of carefully sourced keywords woven naturally throughout the text for SEO optimization purposes is also paramount. This is something that any Florida SEO companies will be able to help you with.

When designing a website for smart phone use it needs to be 'scannable'. Whilst it's true that all websites should be easy to scan it is particularly important for displaying on cell phones. Remember any data entry forms or email capture forms should be quick and easy to use.

The great thing is that even if you have a website already, making the transition to a 'cell friendly' service isn't particularly difficult to achieve and any south Florida marketing business or Palm Beach SEO company will be able to advise you on how to go about doing this.

Best Regards,

For: Marketing Florida
Jimmy Ghoffa

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