Tuesday, 18 August 2015

Two Words: Facebook Management

Facebook Management is a two-word term with utmost importance for a person who deals with social media marketing or who is using social media in business through Facebook. Everyone knows that Facebook is the fastest growing social media and has spread its root as a social media in business. With this, a social media management service is now required to grow the business, which needs a great social media marketing strategy.

Fortunately, Facebook management is not rocket science, but is merely a simple social media management service. A marketer just needs to create quality content on a Facebook Page to improve and grow a business fast. Facebook is about to reach a $4 billion revenue, but is still far behind the ‘Search King’ Google. Maintaining a Facebook business page can be a knowledgeable, manageable and even enjoyable job.  Remember, a successful page means a successful business.


What to do in Facebook management?

Assign roles
Assign different roles for different persons. Some sample designations include content creator, moderator, advertiser and insight analyst. Having specific people, with specific roles, helps in growing the business towards the right direction. Therefore, assign certain work to the appropriate personnel. Remember that a“Jack of all trades” is a master of none. Adding a new Admin for a Facebook page could help in managing the page. The person who works as an Admin must ‘Like’ the page by clicking on the ‘Likes’ box and selecting “See All”.

Post the right way
With regard to posts, not only the content matters –the time and frequency of posting should also be appropriate.  Be consistent and moderate. Do not overboard the fans with numerous and too frequent posts. Typically, one post per day is sufficient and is more effective. Also, give enough time to filter off the News Feed naturally before another post. Over posting could be a bad tool for social media management service. Post at the proper time, when most users are online and able to see it – this is usually when people have returned from the offices. Facebook’s insights also help determine where users and fans are located, making the scheduling of future posts easier.

Create effective content
The posts should be short, simple and easy to digest. People generally do not read a very lengthy post unless it is highly attractive. Make it interesting by using bold and italicized words. Make sure to add a call-to-action paragraph to magnify the impact. Asking questions is also a good idea because it attracts the curiosity of the fans. Ask business-related questions, which could also serve as promotion.

Enhance posts through images
Images add value to a post. Images should have links or belong to photo albums. The size of the images also matter. It should not affect the loading of a page; otherwise, it will have a negative impact.

Proper social media marketing involves maintaining the basic aspects first. Keep a sharp eye on the content, images, News Feed and page. Do not be afraid to experiment with new concepts because these may give better results; nevertheless, do not forget the basics.

Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.

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