Know Your Market: There are many factors to consider when creating an online promotional video, but the primary factor you should keep in mind is your target audience. The first step to making a successful online video ad, therefore, is to know who your audience is and what they want or need. After that, determine how you're going to meet their needs through the video you are making. The key here is to be as specific as possible and to include one core message that would motivate your audience.
Create a Story: Your next step is to create a story, and not just any story, but one that would agree with the worldview of your target audience. You don't necessarily have to create a new story, but one that agrees with what your target audience already has in mind. Consumers usually make purchasing decisions not because they actually need a product, but because they believe that product will improve their quality of life. In short, your target audience already has a pre conceived idea regarding your product, and all you need to do is come up with a story that will make your audience feel better about themselves and remind them how right they were in the first place.
Implement a Style: Once you've come up with a great story, your next move is to choose your own style of creating the video. Since it's going to be some sort of a short film, it should have a particular genre or category to belong to. Will it be serious or lighthearted? Will it feature an interview or Q&As perhaps? What kind of music are you going to use? Will you use a lot of animation? These questions are important because they will help determine how much you're going to spend on the video.
Hire a Pro: Finding someone who can get the job done for you is essential, especially if you need to focus on other important aspects of your business. You can create your own promotional video yourself, but if you feel you lack the skills to come up with a very great video, it's only right to hire a pro. You will especially need to hire a pro if the video you're creating is of great importance and will be going not only on YouTube, but also on your website and on TV.
Finally, once your video is done, make sure you start broadcasting it and let it spread worldwide. Don't worry about your video going viral or not, because as long as it's professionally made and contains a good story, it will definitely spread like wildfire before you know it.
About the Author: DAVE CARTER is an independent consultant for small businesses. His expertise in consumer electronics is backed up by 12 years of experience in the telecommunications industry. He believes that in this age of computers and the internet, online video marketing is one of the most effective business strategies any company can tap into.
